Zelen Store
Online store of technology and gadgets
Preparing for work
Today, online stores are key players in the e-commerce market. However, in order for a business to stand out among competitors, it is necessary to take a competent approach to promotion. That's why we:
- conducted a detailed analysis of the niche, competitors, and target audience. Based on the data obtained, we developed an individual promotion strategy, which included various platforms, TOV and a content plan.
- we wrote detailed technical specifications, scenarios and started searching for UGC creators and models
- thought through in detail the visual style that will reflect the brand and help make it recognizable
- prepared a content plan for 3 social platforms
Getting started
SMM is impossible without content, so we started actively working on its creation
- communication with UGC creators
- Preparation for shooting (photos and videos)
- model search
- assistance in organizing the shooting (scripts, idea generation)
- creation of content for pages in social networks
- video editing
- design of publications and video covers
- filling highlights
We are actively working on
The success of an online store depends not only on the quality of the goods, but also on how effectively the brand is represented on social media. That's why we continue to work actively to engage the audience and increase brand awareness with the help of SMM. We also:
- developed an advertising strategy
- work on creating advertising creatives
- We continue to fill our pages with high-quality, interesting and entertaining content
- we are actively looking for bloggers and influencers to cooperate with
- optimize campaigns and continue to generate ideas for brand development
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