Before creating the page and content, we did:

• Competitor and market analysis
• analysis of related brands
• organization of a photo shoot (studio, products, search for models)
• Developing a strategy for finding bloggers for cooperation (we also followed the rules described by the company, i.e. all models and bloggers were over 21 years old)
• filling the page with new content

We have worked productively on all the tasks set, and this is what we have achieved:

• completely new profile
• original content (photos and videos of products and models)
• a personally selected list of bloggers and UGC creators for further work
• clear and fast fulfillment of all set KPIs

We started actively working on the page, looking for bloggers to collaborate with and thinking about further strategies to attract the audience. (We are not currently working with the brand)