Swiss brand of organic supplements - Kraftgras

Features of Swiss culture

The Swiss value privacy, personal space and freedom. They are reserved, so they rarely show emotion in public. Punctuality and discipline are also considered important, and being late is often perceived as disrespectful. (Although, in our case, we also noticed a somewhat slow life in communication with clients from Switzerland, so sometimes we waited 2-3 days for a response. We got used to it and realized that it might be their lifestyle)

Switzerland is associated with high quality standards, and so it is obvious that when creating products, maximum attention is paid to detail to meet these expectations. For Swiss brands, product quality and functionality are key aspects. Therefore, when developing this product, we also took this into account

Environmental awareness is an important aspect for many Swiss brands, which is reflected in both production and packaging. Companies focus on minimizing their environmental footprint, being responsible to society, and using materials that are environmentally friendly. This not only supports a positive brand image, but also reflects the Swiss values of responsibility.

The "Made in Switzerland" label is an important marker of quality and status that adds value to products. Swiss brands often use this label to symbolize a high level of quality control, precision, and innovation. And our client's product is no exception, as reviews and demand prove.

Key points of our cooperation

Taking into account the peculiarities of culture and preferences, we have been working with the project for a year and a half and have been achieving new results together.

Start: market and competitor research

First, we segmented our audience, as high income levels allow the Swiss to choose high-quality, premium products. Therefore, we focus on income segmentation and offer products that meet high quality expectations. Swiss customers often prefer sustainable and eco-friendly brands that take environmental protection and ethical standards into account. And our client fits these criteria perfectly.

Moreover, we analyzed what advantages our competitors have, such as environmental certificates, local partners, or PR connections, and identified our strengths to stay in the market and be a little ahead of the curve.

Continuation: active work

After researching competitors and the market, we got to work. Of course, we couldn't work with the page without content, so the client sent us the product and we organized a shoot to present the product to the audience in an attractive way

We:

• selected references
• agreed on key points with the client
• found and communicated with models
• rented a studio and conducted the shooting

The result is a new visual style and presentation of the product from a new angle.

Moreover, since it was a German-speaking client, we could not involve Ukrainian-speaking actors and UGC creators for the conversational videos. So we found references, helped with scripts, and the client sent us high-quality UGC conversational videos from Switzerland. In turn, we realized that we could also add our creators to the content, but make videos without language support. And it turned out to be an interesting and good solution, because the correct presentation of the product is very important.

Advertising launch and organic

We are actively working to increase our audience reach and engagement organically, and video content helps us a lot. Of course, it is much harder to grow without advertising today, so we have also created an advertising strategy and use it to attract not only a new audience but also leads that become loyal customers.