• conducted a detailed analysis of the niche, competitors and target audience
• based on the data obtained, we developed an individual advertising strategy for promotion (TOF, MOF, BOF)
• technical settings (preparation of the advertising account for the launch of advertising)
• started preparing advertising creatives and writing texts

• direct launch of advertising
• creation of 3 campaigns with different goals (as the goal at the first stage was to introduce the brand to the audience and increase the founder's personal brand awareness)
• advertising monitoring, optimization, additional creatives

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• advertising optimization
• moving to the last stage of BOF - working with a warm audience
• We continue to look for our target audience - TOF campaigns are also active
• received 30 applications for course registration in the first month and a half
• +200 subscribers to the business page
• +70% increase in activity on the personal page of the brand founder

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