How to develop SaaS products?

Not every social platform is mandatory for SaaS

While social media is an integral part of digital marketing, SaaS companies must be strategic in choosing the platforms they use to engage customers. Not all social networks are effective for this type of product, and spreading your efforts too thin can lead to dilution rather than brand reinforcement.

For example, while Instagram and TikTok are great for B2C brands that focus on visual and viral content, they may not bring direct results for SaaS products. Why? SaaS products tend to have a more niche audience that doesn't tend to discover new software by scrolling through short, entertaining videos or aesthetically pleasing photos. These platforms are great for building brand awareness, but not necessarily for converting viewers into customers.

So, if TikTok and Instagram are not the main sources of customers for SaaS products, what should you focus your efforts on?

Platforms that are ideal for developing SaaS products: LinkedIn and Product Hunt

When it comes to SaaS products, the most effective social platforms are often LinkedIn and Product Hunt. These networks are targeted specifically at professionals and tech-savvy users who are actively looking for solutions to their problems. Let's take a look at why these platforms are so interesting for SaaS companies.

LinkedIn as a powerful tool for B2B

LinkedIn is the largest social network for professionals, making it an ideal platform for SaaS products. It's a place where decision makers, business owners, and industry leaders connect, share ideas, and find tools that can help them run their businesses more efficiently.

Advertising on LinkedIn is a good, effective tool for SaaS companies. The platform offers detailed targeting that allows you to reach specific industries, job titles, and even companies. With LinkedIn ads, you can introduce your product to the people who are most likely to need it, which increases the chances of conversion.

Product Hunt as a launching pad for SaaS

Product Hunt is a community-driven platform that allows developers to share new technology products with an audience that loves to discover the latest innovations. It's especially well suited for SaaS companies because it attracts early adopters, tech enthusiasts, and potential investors who are always looking for new tools.

And the best part is that promotion on Product Hunt is free and does not require any money from you. With a good strategy and the right actions, you will get results. Of course, there is an option for paid advertising, but it is very expensive (from $5000 per month).

Appearing on Product Hunt can provide your SaaS product with a significant boost in visibility, generating interest among your target audience. A successful launch on Product Hunt can lead to traffic, signups, and even funding opportunities, making it an important platform for SaaS companies, and especially startups, looking to succeed.

Synergy: combining LinkedIn and Product Hunt for maximum effect

While LinkedIn and Product Hunt are powerful tools individually, they work even better together. LinkedIn organic helps to build connections and gradually generate leads, and with the support of advertising campaigns, your presence here becomes even more effective. While Product Hunt provides a quick boost in visibility and interest. By using both platforms simultaneously, SaaS companies can benefit from both long-term engagement and short-term effects.

For example, after launching your product on Product Hunt , you can continue to engage potential customers through LinkedIn by sharing updates, case studies, and industry knowledge to keep your brand top of mind. Not only will this approach help you attract new customers, but it will also ensure that you're in their minds when they make a purchase decision.