Instagram promotion 2024: how to launch a page from scratch

Find your audience:

Who are the people you want to follow? What are their interests, needs, and behavior on Instagram? The better you understand your target audience, the better you can create content that they will love.

Create a profile that will "force" you to stop there:

• use a professional profile photo and a clear cover image that represent your brand.
• Write a short and interesting bio that describes you or your business and calls for action.
• addlinks to your website or other social media pages.

Plan your content:

Don't just publish anything. Create a content plan to help you stay organized and publish engaging content on a regular basis. Determine the types of posts you'll create (photos, videos, stories), the frequency of posts, and the visual style that fits your brand.

Create content that is engaging:

• Quality: Post only high-quality photos and videos that are a pleasure to watch.
• Value: Provide your audience with useful information, entertainment, or inspiration.
• Stories: Use Instagram Stories to share exclusive content, conduct polls, and engage with your followers.
• Captions: Write attractive captions that encourage comments and discussions.

Engage your audience and communicate:

Instagram is a social network, so don't be passive. Interact with other users, like, comment, and share posts from people in your niche. Respond to comments and messages in a timelymanner to show that you value your audience. Run contests and giveaways to attract new followers and increase engagement.

Cross-posting your content to other social platforms is an easy way to increase the ROI of your Instagram presence.

For example, you can promote your Instagram content through Facebook and Twitter to maximize your audience reach.

Work with influencers to expand your reach

‍Enterthe development phase of influencer marketing.

The audience of influencers should ideally mirror your own or allow you to tap into a new group of users you are trying to reach.

Finding the right influencer can be an incredibly cost-effective way to both sell products and grow your following.

Combine paid promotion with organic

‍Toachieve good results, it is not enough to promote individual posts. Take an integrated approach and use paid and organic tactics.

Combine paid advertising activities with influencer marketing. This step will increase your reach, engagement, and ROI - on average, brands earn $5.20 for every $1 spent on influencer marketing.

Another thing to consider is adding locations to the posts you promote and tagging other accounts. According to Adweek, simply tagging users in your posts can increase engagement by 56%. Adding locations can increase this figure by 79%.